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Návrh dřevostavby provozní budovy fotbalového klubu ve Velké Losenici
Zástěra, Petr
The thesis focuses on the design of the above-ground section of a football club's operational building in Velké Losenice. The design incorporates the use of CLT technology and arch glued beams. The text covers various aspects such as the evaluation of the current stand at the football pitch, site description, master plan, building orientation, original design of the service building, structural system, materials layout, and timber structure design of the new operational building. Additionally, the thesis discusses the design process and assessment of the roof structure. The appendices of the thesis include an architectural study, drawings of the processed building section, thermal assessment of the building envelope structures, and visualizations.
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Perception of the sport product in the form of AC Sparta Praha home football match
Talácko, Václav ; Šíma, Jan (advisor) ; Veselý, Kamil (referee)
Title: Perception of the sport product in the form of AC Sparta Prague home football match. Objectives: Based on the research conducted, describe how the club's season ticket holders perceived their attendance at home games for the 2021/2022 season - because of factors such as the covid-19 pandemic, the increased cost of living associated with the economic crisis, how satisfied they were with the service during matches, how they perceived the club's communication and branding etc. Methods: The research was conducted by electronic questionnaire. It was therefore a quantitative research. Results: The main barrier for respondents in attending home games was the covid-19 pandemic. However, 92 % felt safe in terms of infection. Work commitments were a problem for only 22 % of them. 12 % of respondents saw the increasing cost of living as a problem. The club communication, ticket offer was rated very positively by the respondents. Certain reserves were found in the area of stadium services during matches (parking, refreshments, stadium security, etc.). However, a key finding was the willingness of season ticket holders to give up their seats if they were unable to attend a given match, to which the club was able to respond very well. According to the research, the demographic nature of the Spartan season...
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Economics of the selected football club
Valta, Viktor ; Kokštejn, Jakub (advisor) ; Šíma, Jan (referee)
Title: Economics of the selected football club Objectives: The main goal of this thesis is to work out a strategic analysis of football club FC MAS Táborsko. Methods: The strategic analysis, PEST analysis, SAWOT analysis, Porter's model of 5 strenghts and unformal interview are used in this work. Results: The club runs pretty well in general. Its strategy is defined in correct way. The club should just try to divide its incomes into more smaller partners. The biggest problem is low home game attendance. Keywords: Football club, strategic analysis, SWOT analysis, PEST analysis.
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Marketing mix of FC Baník Ostrava and proposals for its improvement
Bartošek, Daniel ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FC Baník Ostrava and proposals for its improvement. Targets: Comprehensive appraisal of FC Baník Ostrava marketing mix. The objective was to make an improvement proposal of individual marketing elements based on the synthesis of the club fans marketing research results and author's experience. Methods: An electronic questioning was used to obtain the relevant information. This questioning was focused on the fans satisfaction, opinion and attitude. The respondents were the fans of FC Baník Ostrava. Results: Marketing research results showed deficiency in the current marketing mix of the club. Fundamental deficiencies regard an unprofessional club communication and disrespectful attitude towards the club fans who are their customers. Improvement proposals were made to enhance the current marketing mix of the club. Keywords: football club, marketing, marketing research, fans satisfaction, sports marketing.
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Communication with the Media within PR of FC Viktoria Plzeň, a.s.
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Voráček, Josef (referee)
Title: Communication with the Media within PR of FC Viktoria Plzeň, a.s. Objectives: The main objective of this work is to evaluate nowadays FC Viktoria Plzeň communication with media, all this based on theoretical knowledge, observation, interviews with club representatives and questionnaires filled out by sports journalists, and subsequently to propose possible arrangements that could lead to a better relations with journalists, i.e. those relations that influence image of the club in media. Methods: Practical part consists of a description of the present situation based on a synthesis of information acquired from an interview with the club press agent and those acquired by observation I made myself in a role of a journalist directly at the FC Viktoria Plzeň stadium in Pilsen. Then the situation is confronted with theoretical knowledge from literature and journalists survey data. Results: The results of this work revealed several deficiencies. Concerning the premises designated for journalists one of them is primarily absence of tables in the press area and unsuitable toilets common with spectators. Establishment of a permanent mix-zone, mutual cooperation with journalists in composing questions for audio recordings or placing a TV screen broadcasting matches in a press box would mean improvement...
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History of football club Sokol Slapy
Chroust, Luboš ; Pokorný, Ladislav (advisor) ; Hrabinec, Jiří (referee)
DIPLOMOVÁ PRÁCE Historie fotbalového klubu Sokol Slapy The history of football club Sokol Slapy Vedoucí práce: PaedDr. Ladislav Pokorný Autor: Bc. Luboš Chroust Title: The history of football club Sokol Slapy Anotation: This diploma thesis deals with the history of soccer club Slap, its operation and last, but not least it's successes in the field. Key words: history, Slapy, football, club
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Marketing communication of FK Dukla Praha Women
Košatková, Zuzana ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Name of thesis: Aim: Methods: Results: Key words: Marketing communication of FK Dukla Praha Women The aim of the thesis is to based on analyzing concurrently the marketing communication of the club and the results of the carried out research, present suggestions for the improvement of the marketing communication of FK Dukla Praha Women towards the parents of potential future players. For the collection of data the methods of quantitative research and analysis of internal documents were used. It was discovered that the parents of players at the time of inscription into the club used the majority of the club's instruments of marketing communication. The thesis includes in addition suggestions for further specific instruments, which the club can use to expand its member base. football club, communication mix, parents, member recruitment
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Management of the sports organization Bohemians Praha 1905
Jelínková, Simona ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Management of Boheminas Praha 1905 sports club. Objectives: Main objective of this bachelor thesis is to create suggestions on how to increase efficiency of sport oriented joint-stock company management. Suggestions will be based on current state of management analysis and SWOT analysis. Methods: assisted interview, document analysis, SWOT analysis Outcome: Outcome is consisted of suggestions on how to improve efficiency management. Key words: managerial functions, management, joint-stock company, football club
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Marketing strategy of selected company
Brabcová, Adéla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the marketing strategy of the football club FC Baník Ostrava. The aim of the thesis is to analyse the marketing strategy of the company and afterwards suggest possible improvements. The theoretical part focuses on marketing, marketing strategies, new trends in marketing, marketing in sport and on situation analysis. The practical part contains introduction and characteristics of the company, its marketing mix and situation analysis of the club. For better identifying of the awareness of the club supporters about marketing activities were used questionnaire and its evaluation. In conclusion there are some suggestions for the improvement of marketing strategy.
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Financial analysis of FC Hradec Králové, a. s.
Furda, Ondřej ; Marek, Petr (advisor) ; Novák, Michal (referee)
The aim of this thesis is to carry out a financial analysis of the company FC Hradec Králové, a. s., for the years of 2011 - 2016. The thesis is divided into two parts. The first part represents methodological part, which introduces financial methods and indicators used in the second part. In the second part, the practical one, there is an analysis of balance sheet and income statement, and selected financial indicators and comparison with other football´s clubs are interpreted. Before choice of competitive companies there has been analyse of financial reporting by clubs from first and second football league. Conclusion contain final summary and recommendations for best financial situation.
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